Eva Feldmann
is an advertising writer + creative director who once got taken off a project
for being “too annoying”. But that’s not all I have to offer!
Bronze Cannes Lion!
Gold Marketing Award!
Gut
Associate Creative Director | Oct 2021 - present
We bamboozled Canada’s biggest brand and best theatre creators into staging a hilarious and heartfelt musical that made Canadians cry way too many times for the number of product references we shoehorned
in there.
Career Highlights
I spent hours setting up a shot then knocked it all over with my butt
~
I got yelled at for trying to befriend a bear
~
I walked into a glass wall and spilled my Pad Thai everywhere
~
I relentlessly tried to make a gay crab on-brand for Tims
~
Eugene Levy laughed at a line I wrote but Dan did not
~
I got a crown of sticky toys knotted into my hair before my first presentation at my new agency
~
I spent hours setting up a shot then knocked it all over with my butt ~ I got yelled at for trying to befriend a bear ~ I walked into a glass wall and spilled my Pad Thai everywhere ~ I relentlessly tried to make a gay crab on-brand for Tims ~ Eugene Levy laughed at a line I wrote but Dan did not ~ I got a crown of sticky toys knotted into my hair before my first presentation at my new agency ~
Shorty Award!
Front page of Reddit!
Spin Master
Senior Copywriter | June 2017 - Oct. 2021
Sometimes, when the stars align and the advertising gods smile down upon you, you get the opportunity to do something that truly leans into your sensibilities. In my case, that was a launch campaign for Fugglers, stuffed monsters with teefs and a sense of humour equally as unhinged as mine.
“Annoyingly persistent with ideas, obnoxiously detail-oriented in writing craft, suspiciously good at managing up, down, and clients.
The worst part?
Everybody likes her.”
Brynna Aylward, CCO North America
adam&eveDDB
“More than just a great set of bangs.”
Lindsay Newton, Art Director
Gut
“Partnering with Eva was a constant exercise in awe and confusion. Don’t let her nonsense distract you — she’s one of the smartest and most creative people I’ve ever worked with.”
Steph Guo, VP Global Creative
Spin Master
Never saw
the light of day!
Cheil was my first taste of working on a giant global brand — Samsung was our main client. I learned how to quickly execute against every media placement under the sun, manage tricky timelines, and think big within a pretty small sandbox. My favourite project, though, was for BMO, where we highlighted new ATM features by making parallels with human milestones. These spots absolutely did not make it to air!
Cheil
Senior Copywriter | Oct. 2014 - May 2017
Blackjet was primarily a real estate-focused shop, so I got pretty good at crafting absolute nonsense to lure would-be homeowners into a two-bedroom plus den condo where they could live in the heart of the city cocooned in the kind of luxury finishes and unrivalled amenities they deserved. I also wrote a neat little website we designed with a paper craft artist for Alfred, a laundry service.
Blackjet
Copywriter | Oct. 2013 - Oct. 2014
Webby Award!
After failing to find a job in my field (art history), I accidentally landed in advertising as a receptionist. I wrote elaborately threatening emails from the perspective of a timesheet gremlin (I don’t think we had HR), curated countless charcuterie boards and mopped up a sea of milk in the kitchen, but still, I was bored. So with the help of two kindly copywriters, I Peggy Olson’d my way into a digital copywriting position.
kbs+
Junior Copywriter | Sept. 2012 - Sept. 2013
She’s Good At
Jumping on a bit
Hanging art without measuring anything
Making up convincing bs
on the spot
Knowing every
famous person
Tripling the amount
of garlic in a recipe
Feeling sorry
for Van Gogh
Eavesdropping on
the French team on set
Recommending you
a devastating book
She’s Not Good At
Accepting when the bit
has run its course
Spatial awareness
Excel
Throwing a frisbee
Remembering where
I parked my car
Telling men apart
Controlling my eyebrows
Knowing where I am