Gut
The Last Timbit
Tim Hortons wanted to celebrate their sixtieth anniversary by spotlighting the stories of the people who helped them get there. So, we fired up a literal spotlight and brought classic Canadian stories to the stage in a full-length musical created by the best and brightest in Canadian theatre. We partnered with another iconic Canadian brand, Roots, to make the merch, and premiered with sold-out shows. Thousands of Canadians left the Elgin humming choruses about coffee, and even more watched on Crave from the comfort of their couches.
For someone who spends 27% of her time trying to sing all the parts to “One Day More”, the awards were just icing on the cake.
Where There’s You,
I Go Too
For over 100 years, Gund has been crafting stuffed best friends for kids around the world. So to launch their Forever Friends collection, we developed a platform that focused on singularly intimate magic of that relationship — brought to life from the perspective of the stuffed animal.
The platform tone of voice is silly, tender, and distinctly not-a-marketing-manager, and the visuals put you right in the thick of the adventure. Even smallest details, like the product tags or social post typos (fuzzy paws aren’t all that dextrous), reflect this unique perspective and reinforce the brand’s belief in the power of this special friendship.
Everyday Tims
Tims has thousands of restaurants across the country and is constantly rolling out new products and programs. Add to that its legacy and place in our collective Canadian heart, and you’ve got a brand that’s equally as challenging as it is rewarding.
It’s like a bootcamp for creatives. On any given day, you’ve got two new product launch concepts, a month’s worth of social posts, 894234 digital placements, a pre-production session for the new Roll Up To Win film, and a brief for the holiday campaign on your hands. This video just a small sample of the variety of spots I worked on, because I after about thirty I got bored of downloading them.