Gund | Love Feels Like A Gund

This is a refresh and campaign for a beloved stuffed animal brand. The ask? Honour their history and quality while updating the look and feel to resonate with a contemporary audience. We delivered a new style guide for design, a catalogue of new photography, a campaign video, product-focused video and social content. Oh, and banners. Always banners.

This concept is about how sometimes, we love a stuffed animal so well you can actually see it. Love is in a faded nose that’s been kissed infinite times, in once-silky fur that’s long since matted, in the soothing squishiness of your teddy’s soft paw. What does love feel like? Love feels like a Gund.

Concept: Eva Feldmann and Steph Guo | Art Director: Steph Guo | Photographer: Marlee Maclean | Director: Christina Hodnet