Alfred | At Your Service

The only reasonable thing to do when you’re branding a new in-home laundry service it to put on a pair of white gloves, adopt an English accent and put yourself in the very shiny shoes of a classic butler. But with a pretty significant touch of whimsy.

This is a launch campaign for Alfred, a service that efficiently cares for your garments while you probably don’t even leave the couch. We designed everything from business cards, to the storefront, to an interactive website that snagged us a Webby Award.

Concept: Eva Feldmann and Cameron Ward | Writer: Eva Feldmann | Art Director: Cameron Ward | Developer: Travis Nischuk